Shannon Osborne's World Cup Jewelery

Press Release: UTEP Entrepreneur Launches World Cup Jewelry

A woman who has used her energy and creativity to promote UTEP activities for years has put those same talents to work for a new personal business venture that officially opens today.

Shannon Osborne, a Student Development Center coordinator, has part of her Bead Crazy Shannon jewelry collection on sale at Max Mina Consigned Designs, 2609 N. Stanton, Ste B, in El Paso.

Osborne, a self-taught artisan, has fashioned trendy, personalized jewelry for 18 years. To this point, she has limited her sales to family, friends and neighbors. She recently began to promote her stylings on her facebook page: http://www.facebook.com/#!/pages/Bead-Crazy-Shannon/114562475256329?ref=ts

“I want to target a niche where I can provide someone with something personal, something unique to you,” she said on the eve of her sales at Max Mina. “Jewelry expresses who you are.”

Her merchandise – earrings, bracelets, necklaces, anklets, wine charms, key chains, and more – ranges in price from $3 to about $30 for jewelry sets. Among her hottest items right now are World Cup soccer-inspired earrings. She matches soccer ball beads with team colors in different designs.

Among her customers is El Pasoan Luis Avila who bought a pair of soccer earrings for his niece. They sported the colors of her home country: Mexico.

“I thought (the earrings) were creative,” he said, adding that he would consider buying other items for female relatives or friends. “This is a good side business for Shannon. It could grow into something bigger.”

Patricia Martin, owner of Max Mina, said shoppers that she has spoken to often want to support local designers. She was excited to have Osborne’s products in her showroom because of their eclectic style.

“Every piece is unique,” she said. “You can see Shannon’s vision in each one.”

People who know Osborne, a Student Development Center coordinator at The University of Texas at El Paso, can testify to her vibrant personality and expressive talents. She showed off some of her abilities recently when she created videos about herself and UTEP’s Minerpalooza for a 2009 competition sponsored by a local publication. Her entries earned her “Best El Pasoan” and the UTEP event “Best Annual Festival.”

While Osborne has a dream of expanding her hobby, she also does not want to lose the personal touch that involves consultations with the buyers. At some point she would like to offer classes to children and young adults so they can have a similar fun, creative outlet.

Contact Osborne for more information about her designs at beadcrazyshannon@gmail.com.

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